About The Product
The technology of Showbox.com is really special. The product helps users to create professional video without using any sophisticated tools. With this technology brands and platforms can give their customers the opportunity to create the video content for their goals.
The product is adapting for the specific customer's goals and brand's needs. All of them have their own JTBD. And video creation can help to do this 'job' for their customers.
The Process of Video Creation
In the center of the video is a self-recording. The usual problem of the self-recording is the non-professional impression. So the goal was to create the universal recorder that could solve this problem and fit every platform or brand.
The UI has to be minimalistic to decrease the effect of a foreign part. Even with simple creation of a video, the process of creating sophisticated video still consists of a lot user interaction.