Urban VPN
VPN service for young and free spirit
OVERVIEW
Urban VPN is a fast, simple, and secure free VPN service, designed to meet the needs of a dynamic IT community. To reach users across all platforms, we launched dedicated apps for Windows, Mac, Android, and iOS, along with Chrome and Mozilla browser extensions.
Thanks to its simplicity, Urban VPN quickly gained traction. In just the first week after its launch in November 2018, we hit an impressive milestone of 10,000 downloads across platforms. The service has already garnered a loyal following worldwide, with the highest number of downloads coming from China, Russia, and Eastern Europe.
Now, having achieved our initial goals, the focus is on the next phase: retaining our growing user base while expanding further. We're planning to build a community-driven, free-sharing ecosystem around Urban VPN and roll out new features to keep users engaged and attract even more fans.
Urban VPN is a fast, simple, and secure free VPN service, designed to meet the needs of a dynamic IT community. To reach users across all platforms, we launched dedicated apps for Windows, Mac, Android, and iOS, along with Chrome and Mozilla browser extensions.
Thanks to its simplicity, Urban VPN quickly gained traction. In just the first week after its launch in November 2018, we hit an impressive milestone of 10,000 downloads across platforms. The service has already garnered a loyal following worldwide, with the highest number of downloads coming from China, Russia, and Eastern Europe.
Now, having achieved our initial goals, the focus is on the next phase: retaining our growing user base while expanding further. We're planning to build a community-driven, free-sharing ecosystem around Urban VPN and roll out new features to keep users engaged and attract even more fans.
OWNED
+ Research
+ Product design
+ Branding
+ Writing
OUTCOME
+ Brand-new Product
+ Desktop & Mobile Applications
+ Website and Affiliate Service
+ Research
+ Product design
+ Branding
+ Writing
OUTCOME
+ Brand-new Product
+ Desktop & Mobile Applications
+ Website and Affiliate Service
Challenge
To catch the market
VPN and Proxy market have been boosting the last few years. Some locations give huge advantages so people are looking for a way to get these. There are a lot of different products that are helping to resolve location restrictions issues but everyday plenty of users are creating millions google requests for it. It looks like the proper time to create a new VPN product. New VPN service has to attract a big audience and give it what its need.
MARKET RESEARCH
For creating a steady product competitors research is the must. After thorough market review was aligned the list of characteristics that have to be strong enough in Urban VPN:
+ stability;
+ security;
+ good price;
+ speed.
For creating a steady product competitors research is the must. After thorough market review was aligned the list of characteristics that have to be strong enough in Urban VPN:
+ stability;
+ security;
+ good price;
+ speed.
STUDY
+ Market Research
+ VPN User Journey Research
+ AB Testing
+ Market Research
+ VPN User Journey Research
+ AB Testing
USER RESEARCH
According to Persona, we had built we determined the values we have to think first in the product. Our users would need a fast and stable VPN service that would work from every device every time they need it. It has to be cool for getting their attention and easily recognizable from a number of similar products. We wanted to push the users to download the product and try it because in this industry any product doesn't have to much time to get their customer.
According to Persona, we had built we determined the values we have to think first in the product. Our users would need a fast and stable VPN service that would work from every device every time they need it. It has to be cool for getting their attention and easily recognizable from a number of similar products. We wanted to push the users to download the product and try it because in this industry any product doesn't have to much time to get their customer.
Goal
Simple and secure Free VPN service in dynamic market conditions
To create secure, fast and VPN service. We wanted they to leave our competitors and started with us immediately. They could use all the Urban VPN products and to be a part of ecosystem without thinking twice. The product is consist applications for Windows, Mac, Android, iOS and also browser extension with 'add cutting' feature and a website.
Some screens for Windows, Android and Chrome Extension
Solution
Only push the Pink Button
All the UX inside and out of the product has to be very clear. No heavy statistic no social networks connection. Users can get the information they need with the quick look. It is only the essence. UI/UX is the same for all the platforms, you don't need to think twice.
The only feature we decided to add is advertising blocking. Annoying ads could disturb the work but there are some cases users need these. So we decided to give this option inside Urban VPN.
The only feature we decided to add is advertising blocking. Annoying ads could disturb the work but there are some cases users need these. So we decided to give this option inside Urban VPN.
Browser extension Urban VPN + add blocker
Every boring product could be joyfull
ROBOT?
To be honest, VPN is really boring thing. So I decided to make branding as crazy as I want. Once clients see this magenta color with a lot of robots they will recognize it.
All the VPN providers always trying to show how secure and solid they are. And trust is very important, but what about joy? I think the atmosphere has to be less stressful. Somebody can hate mascots but a lot of us want to meet a helpful robot like R2D2, Valley, and iRobot. RoboUrban is a really cool dude with a lot of self-irony.
To be honest, VPN is really boring thing. So I decided to make branding as crazy as I want. Once clients see this magenta color with a lot of robots they will recognize it.
All the VPN providers always trying to show how secure and solid they are. And trust is very important, but what about joy? I think the atmosphere has to be less stressful. Somebody can hate mascots but a lot of us want to meet a helpful robot like R2D2, Valley, and iRobot. RoboUrban is a really cool dude with a lot of self-irony.
You can check urban-vpn.com to see in live
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