Custom Medieval and Fantasy Costumes, Armour and Armory online store
Is It Look Special?
Armstreet is the unique company that is produsing custom Medieval and Fantasy armor, clothing, costumes, armory
and accessories.
So the design challenge was to create the special website for them. I decided to combine the last trends with the medieval spirit: the flat shapes with real details, handcrafted in smithy.
More Than Clothes
The website includes store, blog and user dashboard with the wide circle of opportunities. It's social orientated and designed for the special target audience.
Armstreet wants not just to sell the product but also to engage Medieval and Fantasy lovers community. They are creating blog posts, videos and a lot of other content.
Product–Oriented Sitemap
Armstreet sitemap
UX of Order Custom Item
Product Page
The most complicated part in a custom production is to create the item that perfectly fits the client. Every client has the opportunity to choose as a color and as a materials combination as well. So client has to input proper data to manufacture could produce an expected product. And I had to design UX to make this process real.

Bridesmaid Dress "Secret Garden"
Product Page Wifeframe
Armstreet creates many types of clothing and armor. There are dresses, women's and men's costumes, underwear, footwear accessories, gambesons, helmets, armor kits, etc. Some items are created with one type of fabric (Dress Tunic "Red Elise") and some with four materials (Costume "The Alchemist's Daughter"). Every material has its own color or texture variation. Customers can choose the color and the material variation they love and to order their own unique item.
The process of making custom materials and colors combinations
The goal of Armstreet is to make clients happy. Here the client meets the expectations. Clients want to be princesses or knifes or fantasy witches. This is possible just in the costume that fits good. So costumes and armors can fit perfectly just with proper measures. The UX challenge was to receive the correct numbers from the customers.
Full measurements library of Armstreet
Every person is beautiful and special. The clients have to understand how to measure themselves and to put numbers to the right fields (some armor sets have 17 bullets). This is exhausting and nasty process. The idea was to give the opportunity to do this job just one time. The customer can create sets for himself, family and friends.
Measurments set creating process
Fifteen years ago it started from the one tunic, but now this is almost thousand of different items. "Fantasy and Medieval" topic involves the variations of styles and periods. Armstreet creates not just clothing, but the whole world. And the customers feel engaged. So we decided to create more than usual online store.

Armstreet Collections

Collections was created to help customer to choose from the different topics Armstreet went to. There are nineteen collections on the website (2017). Every collection is about special historical period or fantasy topic. Customer can build full unique look using variations of items from one collection. And system of smart items tip will help them to choose stuff to look just stunning! A collection can consist to 20 items. The Alchemist's Daughter Collection comprises dress, bodice, boots, bag and accessories. And the King of the East Collection adds in twenty armour pieces.

In the Blog you can find news about new products, news of industry, festivals and LARP competition.
The style guidlines, cutting version
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